Why g4tv failed

Take our poll! Sessler, too, was a paradox for a TV personality. He wore mullet wigs and argued with a sentient Xbox. The hosts of G4 lacked the polished sheen of late-night talk hosts and CNN anchors.

Even great skill becomes kind of cold. You need something to back it up. In contrast to Sessler, Pereira spent years at G4 as a smarmy button-pusher whose quick wit and sharp takes on consumer technology made him impossible to hate. In , G4 was shuttered by corporate overlords at Comcast and NBCUniversal when it failed to attract enough adult male viewers to please advertisers.

What observers and ex-employees like Pereira and Sessler point out, however, was that G4 had an uncanny appeal to a younger, more online audience. More than seven years after G4 went off the airwaves, the channel is now staging a comeback. While there are many questions about what the "New G4" will look like when it returns in , there is one thing anyone knows for sure: The "Old G4" is getting back together for a reunion. And yes, they're under a roof in this pre-taped special filmed earlier in November with social distancing measures.

They are also two men with polarizing endings to their G4 careers. VENN, otherwise known as the Video Game and Entertainment News Network , wants to succeed where G4TV failed by launching a television channel entirely dedicated to gaming that appeals to both hardcore esports fans and people with a casual interest in video games. The network plans to offer a constant schedule of highly produced shows that revolve around professional esports, gaming culture, and video game news.

Live and prerecorded shows with charismatic hosts, including a number of Twitch streamers and YouTube creators, will air throughout the day. Some content will also stream on Twitch and YouTube. People looking for esports and gaming coverage are now likely to tune in directly to their favorite stars and personalities on Twitch and YouTube. A network operating on a strict schedule, centered on a slate of highly produced programming, feels like the antithesis of where gaming entertainment exists today.

The cable network had charismatic personalities who could speak expertly about the gaming space while also entertaining viewers with a casual interest, and it had series like Attack of the Show and X-Play that succeeded for years. The network ran from through ; it went off the air due to a lack of overall viewership and programming costs. Now, 91 percent of Gen Z plays video games and participates in gaming culture. They just think of it as user generated content.

Both Horn and Kusin see the relationship as a two-way street. Twitch streamers and YouTubers will work with them, possibly using brand-new New York City and Los Angeles studios to create professional shows. In turn, VENN will direct viewers to their channels.

They declined to say who those personalities were. Kusin and Horn want to take the best of what G4TV did and go one step further. An NBCU rep declined to comment. Comcast Spectacor recently hired two G4 alums. The teaser campaign for G4 comes less than two weeks ahead of the Aug. If you play the Pong game on g4tv. Congrats, Titan of Gaming. Enter your email and a corporate marketing plan will be in touch soon. His name is Phil. Phil will be in touch soon. This is Phil, respected corporate marketing professional.

Please check it out, as well as the below fun facts. Fun fact! Well, I mean… it tweeted today. But before that, not since !

Please keep up the good work!